This weekend, federal ICE agents rolled through Los Angeles raiding Home Depots, clothing warehouses, even a donut shop, detaining at least dozens of people. In Westlake, the Fashion District, and Paramount, communities didn’t just protest—they pushed back. Cars were set on fire, concrete flew, and bodies blocked ICE vans. This wasn’t chaos. It was defiance. A declaration: we will not stand by while our neighbors are disappeared in daylight.
Among those bodies in the street were men who didn’t flinch. Men who stood tall, masked up, locking arms with strangers. Men who didn’t look away, who didn’t scroll past, who didn’t say, “It’s not my fight.” That’s the kind of masculinity that makes us feel something. It’s not about aesthetics, it’s about energy. It’s about presence. And if we’re being honest, yes, some of them were hot. Because what’s hotter than a man who doesn’t wait to be asked to care?
When I say it’s time to enter our insufferable btch era, this is what I’m talking about. Being an insufferable btch is gender-neutral. It’s not about being difficult, it’s about being impossible to ignore. And the truth is, we need men more than ever to do it with us. Everywhere I look, I see discourse around the fact that men don’t feel needed, that they feel lost and purposeless. But here’s the thing: there has never been a time in recent history where you’ve been more needed. If men want purpose, if they want to feel like men, fighting fascism is the best way to do it. Not performatively, not from a distance, not with a comment or a retweet, but in real life. On the street. In front of the van.
Nothing makes us want to pull you closer than watching you throw your body between injustice and someone who needs you. That’s masculinity. That’s devotion. That’s hot. Men are being told that to be a man is to bring her flowers. But in 2025, we don’t need flowers. We need fighters. We need men who don’t just ask how they can help, we need men who’ve already shown up with their boots laced and their hearts on fire. I’ve spent years writing about benevolent sexism, and the research backs it up: women still associate protective gestures, like stepping in front of danger, standing up when it counts, with commitment and care. But this isn’t about opening the door for us. It’s about blocking one from being kicked down by ICE.
Flowers wilt. Tweets fade. But the image of a guy in a carhartt jacket body-blocking a van? That stays with a woman forever. That’s the kind of mess we fall for. That’s the stuff that sparks group chats, political awakenings, and deeply unholy crushes. So if you're wondering how to get a date in 2025, don’t bring a bouquet. Bring a backbone. Protest in the streets. Speak up in meetings. Organize your crew. Be the man who shows up when it counts.
To the men who stood in the street this weekend: thank you. You reminded us what solidarity looks like. You reminded us that courage is magnetic. And yes, you looked really, really good doing it.
And I’m writing this knowing exactly what it costs. As an immigrant, publishing these words in 2025 is not safe. My colleagues have been targeted, surveilled, even deported for less. But I’m still here, writing, resisting, naming what I see, because of you. Because of the people who show up, in the streets, yes, but also in the comments, the subscriptions, the solidarity. My commitment to you, as a reader and a supporter, is that I will always put the truth first. Your support doesn’t just keep me publishing, it keeps me brave.
So if this lit something in you, let it burn. Don’t just like it. Live it. And if you can, subscribe. Because flowers won’t stop fascism. But you might. We don’t want flowers. We want you.
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Scott Galloway talks about this a lot in his work to challenge toxic masculinity. Real men take care of vulnerable people. I agree wholeheartedly... and to extend this more broadly, imho the marker of all decent adults (regardless of gender identity) are those who can maintain equanimity and care for those in need - a sturdy balance of care for self and others. The cruel people who punch down are the ones who should have no role taking care of others.