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Cathy Haustein's avatar

For most animals, it's the male that must "dress up" and show off. I've often wondered why this isn't always true with humans.

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Apatel's avatar

I have to argue a long time dissertation of mine: most men dress to project an image to potential mates, women dress to project an image to women. For the sake of ease and experience, I’ll say most straight men I know learn to dress in the context of impressing women. Our sisters and mothers and female friends take us to the store and teach us how clothing projects an image to women as a prime part of the dating experience. Until then, we were completely happy with our t-Rex T-shirt’s that our mothers bought us. Women have a much more in tune knowledge about what image their clothing projects. From a young age, girls are discerning about their sparkle shirts or yellow boots or pink bows, but they wear them for themselves first.

Most women then start adjusting how they dress in relation to other women. Some women dress to be morally superior to their peers, while others dress to be socially superior. Some women dress to blend with their female peers, while others dress to be counter to the prevailing female trends. The most notable exception to this is women who have undergone trauma, who I see often have a strong focus on avoiding any sexual gaze. Excluding this, it seems most women base the decisions on their clothing to set a position among their female peers, and then leverage this position (rather than their clothing) to find a sexual partner.

A prime point is luxury brands. Living in NYC, I can’t name a single male friend who knows what a pair of Louboutins are. Yet among women, they’re an iconic status symbol. My female friends treasure their Louboutins for every penny they’re worth, while every guy they encounter wouldn’t be able to separate them from a pair of Target stilettos

This leaves us with a vital point: while men control institutions of power, women dictate cultural trends. Men will drift towards finding the women most valued by other women as the highest value mate, while women will find the men most valued by other women as the highest value mate.

Think about cultures in which large ear loops or extremely elongated necks or tiny feet are valued. These things were adopted by women and transferred between generations of women. Men were then basically told based on their wealth and position what foot size or neck size they could expect to marry. I don’t think at any point, any of those men were thinking “wow, I am so physically attracted to this super long neck.” It was more of a “my ability to marry this woman will show the people around me how much I have accomplished.” But at the core of it, the institution of women cultivating value in these things is what made men value them.

To that end, if women want to change cultural trends and moors, it’s pretty much completely on them. The patriarchy responds only to the output of the values women dictate. Collaborate to elevate women based on their intellect and strength and creativity rather than their clothing and beauty. Pass it on to your daughters, and in 3 generations, you’ll have completely changed the value of women.

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